MARKETING INSIGHTS

AUGUST - 2026

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Major Milestone - GROUPRM

We brought a major milestone for GroupRM, with strong momentum in our airline customer acquisition journey. We are proud to announce the successful closure of two airline accounts  – Air Caraïbes and French Bee, marking an important step in expanding GroupRM’s presence across the global airline market. These wins strengthen our growing airline portfolio and reflect increasing confidence in GroupRM’s group revenue management capabilities.

ADO’s Organic Engine Just Shifted into High Gear

Consistent execution pays off. We just unlocked two critical marketing wins that prove our message is landing where it matters most – with commercial airline leaders.

ADO Glossary is live

Think of it as a permanent lead-magnet for organic search - helping us rank higher on Google, capture high-intent traffic, and introduce ADO to decision-makers actively searching for distribution answers.​

Linkedln Engagement

We saw engagement surge to 114 reactions (+22.6% growth). That isn't just a vanity metric; it’s proof that our brand authority is rising and our audience is paying attention.

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VoyagerAid Hit 2K Followers: The LinkedIn Family Is Growing

VoyagerAid reached 2K followers on LinkedIn, marking a strong step in building our brand visibility within the airline disruption management space. This milestone shows that our content, industry insights, and product messaging are reaching a wider audience and helping more people discover VoyagerAid.

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Industry Pulse

Which sales channel is strategically most important for airlines today?

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